Korean drama series Squid Game seems to be the worldwide box office hit Netflix needed. Season one of Squid Game pushed Netflix’s stock price over an all-time high.

Netflix heavily invested in the drama series and it needed to expand its wingspan. Netflix is currently raising its monthly subscription fees across several markets. People didn’t like that.

And media moguls Disney, Apple, and Amazon breathing down Netflix’s neck.

What can we expect from Squid Game? Will there be a season two? When will Netflix weave NFTs into its business model?

Let’s explore where this movement could go. Relax and read along. There are no spoilers!

Squid Game: South Korean Drama Series Is A Global Box Office Hit

Netflix invested heavily in Squid Game and it’s paying off. Not only in terms of eyeballs (viewers) but also in investors who pushed the Netflix stocks to an all-time high recently.


The popular drama series made its debut on 17 September 2021. Two weeks later Netflix stocks hit a new record of $610,34 dollar.

In Season 1, which exists out of 9 episodes, a large group of 456 poor people risks their lives during the mysterious games. Everyone who joins the Squid Game has an opportunity to finally break out of poverty.

The winner of the Squid Game gets 45.6 billion Won. An amount that equals $30 million.

The intensive game, which some compared to The Hunger Games, has 3 rules of engagement: Players cannot stop playing, refusing a game means elimination, and the game is ended if the majority agrees to end it. 

Earlier this year, Netflix announced that it would invest about $700 million in Korean content. That this was a smart investment is evident from the success of Squid Game.

The wacky South Korean survival drama — is Netflix’s most-streamed show in 90 countries.

Squid Game Director Hwang Dong-Hyuk Talks About Season Two

Good news for the fans? In this interview with The Times, director Hwang Dong-Hyuk talks about his ideas and needs for season 2.

Squid Game - The Global Box Office Hit Netflix Needed - Bye Keynote Speaker Igor Beuker

Season 2 is not officially confirmed by Netflix yet. But bet your butt season 2 will be made!

Netflix’s co-CEO Ted Sarandos has also hinted that it’s set to surpass Bridgerton’s record as the most successful Netflix series ever, and the hashtag #squidgame has now had over 27.5 billion (yes, billion) views on TikTok.

Sarandos did not yet confirm the making of season 2 either. But I’m convinced season two will be out eventually.

Both Disney+ and Apple TV+ are currently developing Korean content.

Given the popularity of Korean films, with Parasite winning an Oscar in 2020, and the popularity of K-pop, with BTS topping the 2021 music charts, Korean content is increasingly attracting attention and investment worldwide.

Have you read my previous story on the controversial Netflix documentary Seaspiracy? You can help save our Oceans! Not a game, but for real.

Or my story about OnlyFans, Hollywood’s new side hustle.

Jung Ho-Yeon (Squid Game) Becomes Louis Vuitton Ambassador

The series provides countless successes. It also made actress Jung Ho-Yeon the most followed South Korean woman on Instagram. With her 17 million followers, she is also a very interesting signboard for all kinds of big brands.
Squid Game actress Ho Yeon-Jung signed by Luis Vuitton
Jung-Ho-Yeon recently inked a deal with Louis Vuitton. The marriage, however, did not suddenly arise. In 2017 she also modeled for a campaign of the French brand. Ho-Yeon has also done several shoots for magazines such as ELLE Wedding, Vogue Girl Korea, and appeared on the cover of Harper’s Bazaar Korea, Vogue Korea, Vogue Japan, and W Korea.
She was crowned Korea’s next top model by Vogue.

But Where Are the NFTs, Netflix? How To Move Away From Big Tech and Fans On Lease?

Brands, events, artists, and athletes are all trying to get away from the big tech syndicate. I’m talking about big tech’s: walled gardens, censorships, and #fanonlease.

Squid Game: Netflix where are the NFTs? By keynote speaker Igor Beuker

Think about Messi, Beeple, Don Diablo, Grimes, and Kings of Leon. They all use NFTs as a new business model. This blockchain-based solution is shaking up the music, sports, and entertainment industries.

The NFT story about the Kings of Leon by RollingStone is a very interesting read. Being a Rolling Stone Culture Council member, I have some more great NFT examples for you.

How about this Rolling Stone story on fan-fueled equity crowdfunding?

NFTs also offer brands, artists, athletes, and influencers new ways to deal with consumers directly. Manufacturing brands have kept retailers on board, but they are also selling to consumers directly. Do the math yourself.

There are better ways to own and control your fan relationships. Why would you pay intermediaries like Facebook? Because you’d like to connect to YOUR fans? WTF?!

Why give 30% of artist revenues to the platform syndicates? 30%? On top of that, big tech players are controlling and censoring YOUR content. It’s against artistic freedom and hostile.

Once you have passed big tech’s walled gardens, you can not connect to YOUR fans. Because the Facebooks etc. have squeezed YOUR organic fan reach dramatically.

Do you want to connect to all YOUR fans? Show Facebook the money. Again and again. Fans on lease!

Wrong bet back then marketers. Social media tactics are not to be compared with long-term brand and fan strategies.

My advice? Carry a huge opt-in e-mail marketing database. Invest in CRM and relevant personalized content and messaging.

With so many fans of the series and actors, where are the NFTs Netflix? Time to up your game!M

My Opinion?

Honestly? This series? For my taste a bit too many cliches, unconvincing plots, and a bit too much Hunger Games alike. It did not punch me in the gut. But I watched all 9 episodes with 100% attention. I was so curious to see if it would grab me.

Commercially, I understand the global hyped, fueled by the many TikTok videos and thousands of Internet memes already. I think it will be a Halloween Box Office hit too. Maybe not this year but can you imagine a Season Two and NFT and auction craziness? This could be Pokemon level.

What would an Asian billionaire be willing to pay for unique pieces of movie props, digital art, music, and behind-the-scenes content? Exactly. A lot of money.

It could also be the timing. The way world leaders have used this pandemic against its people? That followed by the #pandorapapers? Wow. Purpose-driven leadership has now entered our global consciousness.

Could the message of this series silently refer to the power of the current global elite? The people are done with the many lying and corrupt politicians. And more Epstein-like scandals will come out. Misusing money and power to cover up evil shit?

Maybe it’s not a bad idea to calibrate our ethics and morals? If we want to create a brighter future we need to be aware that technology can empower or control society.

How do we want to shape our future? Are we giving up our freedom for surveillance societies and social credit systems?

Will we allow totalitarian regimes to control our lives?

Who is a fan of decentralization and more power to the people?

I love to read your opinion.

Go Beyond Mainstream Media & Big Tech –

Get Access To My Uncensored Voice of Reason

We all know the mainstream media is often full of propaganda and bribed journalism. Big Tech makes it even worse with its content censoring, fake fact-checkers, and fading social channels to black. Should I add #fansonlease, walled gardens, and squeezing artists like lemons to the toxic social media list?

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Read my recent article in Rolling Stone magazine about cause artists and athletes.

About the Author

In the spotlights, Igor Beuker is a top marketing innovation keynote speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.

In the spotlights, Igor Beuker is a professional public speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a social entrepreneur with 5 exits and angel investments in 24 social startups, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike, and Unilever, and a seer for Fortune 500s, organizations, foundations, and governments.