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AI backlash.

What is the AI backlash?

The cultural, political and physical revolt against how Big Tech rolls out AI. In 2026 it landed: CEOs booed at graduations, voters blocking data centers, attacks on AI executives. I called this 20 years ago on stage: technology can empower or control society, and people feel which one they got.

3 predictions, 5 FAQs and 1 blog by Igor Beuker · Updated

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Igor's predictions on AI backlash

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Questions about AI backlash, answered

How long does the AI backlash last?

A decade. Trust takes 1 to 2 generations to restore, and the numbers say Big Tech spent it: an MIT study found 95% of enterprise AI pilots returned nothing on $30 to $40 billion, and Bumble lost 21% of paying users after pitching bots dating bots. Expect the correction to run to 2035.

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Did Igor Beuker predict the AI backlash?

Yes, 20 years ago, on stage: the love affair with Big Tech would curdle into revolt. Technology can empower or control society, place your bets with care and compassion. In 2026 it landed with booed CEOs, blocked data centers and attacks on AI executives. The card is graded landed.

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What is the AI backlash?

The cultural, political and physical revolt against how Big Tech rolls out AI. In 2026 it landed: CEOs booed at graduations, voters blocking data centers, attacks on AI executives. I called this 20 years ago on stage: technology can empower or control society, and people feel which one they got.

Full answer →

What should companies do about the AI backlash?

Put the human back. 85% of customers want a real person, 5% prefer AI, and Klarna rehired humans after its AI cut satisfaction. Build with consent, pay for the data and the art you use, and stop the stock-pump forecasts. Trust is the product now, and Big Tech is out of stock.

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Why did Trump rename AI to super intelligence (SI)?

Because in America, "AI" became a dirty word. Simple. In US polls, AI scores worse than ICE, the immigration police. 7 in 10 Americans refuse to let a data center set up next door. The AI backlash turned physical: booed CEOs, Molotovs, bullets. Artists, writers, and musicians worldwide saw their life's work scraped without a cent. I predicted the AI backlash 20 years ago. When your product name turns toxic, you rename the product. Big Tobacco did it. Big Oil did it. Now Big Tech. So on 29 September 2026, Donald Trump signed an executive order: every US federal agency drops "artificial intelligence" and says "Super Intelligence" (SI). Trump's version: "artificial" is a fake word. Same lunch, same day, the Big Tech bros signed the White House Accord on Super Intelligence: Jensen Huang (Nvidia), Elon Musk (xAI), Mark Zuckerberg (Meta), Sundar Pichai (Google), Greg Brockman (OpenAI) and Dario Amodei (Anthropic). Voluntary. Not a law. Huang already sells "super intelligence factories" instead of data centers. Musk, 240 million followers on X, corrected himself on stage: "SI, pardon me." The American people? YouGov: 53% keep "artificial intelligence", 9% want "super intelligence". The rest of the world was not asked. My opinion, as I posted it that night, with Trump as a clown: Trump's tech bros scraped all books, talks, and tracks. Raped artists, IP, and ancient intelligence. No empathy, no compassion, pure theft and injustice. And then Trump dubbed it Super Intelligence. SI. The tech bros signed. Who is a president to rename an entire industry? Not his business. A rebrand is not a breakthrough. Hallucinations, token bait, and censorship ride along under the new label. I don't trust red or blue. I seek truth. I fear people, not technology.

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Blogs on AI backlash