Igor's call, in full

The line between creator and founder is dissolving. I forecast that founder-creator-builder brands, businesses started by individual creators who own their audience and their IP, reach $5 billion to $10 billion in scale by 2030. The advantage is structural. A creator with a direct relationship to millions of fans can launch a brand overnight, with zero customer-acquisition cost and instant distribution, something no traditional CPG company can match. The next generation of billion-dollar brands is not built by agencies and ad budgets. It is built by creators who turned attention into ownership.

Adjacent calls

Microdrama reels become a box-office format that beats netflix and hollywood. It is about the format, not the platform.On trackChina could halve its kol industry by 2030 as beijing replaces celebrity influencers with regulated creators, brand channels, and AI avatars.Early callThe creator-and-fan economy broke records: $10 billion in transactions and 305 million fans.Landed · verified

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