Igor Beuker
Igor Beuker
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/////Forecasting, PAR, and Independence

What is Mad Men, Math Men, Machines?

Advertising may win quarters. Innovation wins decades. I envisioned it 25 years ago and turned it into my signature framework and methodology: Mad Men vs Math Men vs Machines. The Mad Men, the traditional incumbents, burn billions on campaigns and backward-looking market research and call it strategy. The Math Men skip the pitch deck and become the new business case. The Machines scale it. Marketing used to be an art. Now it is a science too. Imagination to see the market before it exists, math to prove it, machines to scale it. Dream like an artist, decide like a scientist. I flipped the funnel myself, then cashed in the lens when Sir Martin Sorrell's WPP (NYSE: WPP) acquired 3 of my marketing firms. Today it is my most booked keynote, and 1 sentence no boardroom forgets.

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///Read the full story
01AI Disrupting Marketing & Media | Math Man Magazine | February 202602The Multiplier Playbook | Math Man Magazine | January 202603The Karma Audit | Math Man Magazine | December 2025
///More on Forecasting, PAR, and Independence
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