What does Flip the Funnel mean?
Flip the Funnel turns the old model upside down. Instead of paying platforms forever to rent attention at the top, you convert attention into owned relationships and grow from loyalty outward. Igor Beuker built his audience this way. Readers became 55,000+ misfits, and misfits became a movement. Rent reach if you must, but own the relationship that actually pays.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate