What is Igor Beuker's advice for media companies?
Stop protecting the old model and start building the future-proof one. Igor Beuker tells media companies to lock in owned audiences, strong IP, creator partnerships, AI literacy, and direct distribution. Attention without ownership is a weak business. The outlets that survive will behave less like broadcasters and more like platforms their audience actively chooses to join.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate