What is synthetic media?

Synthetic media is any content created or enhanced by AI, including text, images, audio, video, and entire virtual personalities. I call it the biggest disruption in media history because it collapses production cost while shattering our ability to tell real from fake. It is creative rocket fuel and an authenticity crisis in the same box. Both are arriving. I forecast that by 2030 more than 90% of social media is synthetic or artificially amplified. AI will produce infinite content. Authentic storytellers produce signal.