Why does live sports beat AI?

Because by 2030 more than 90% of social media is synthetic or artificially amplified. In a feed of deepfakes and AI slop, the 1 thing that cannot be faked is 22 people chasing a ball, live. The pressure is real and the outcome is unknown until the final whistle. That is why sovereign money buys clubs and leagues instead of media companies. You can generate a movie. You cannot generate a final.