What is the future of augmented reality?
The future of augmented reality is AR woven into ordinary life. I predict AR will not replace reality. It will enhance it, layering navigation, context, education, and commerce directly into your field of view. The phone in your hand becomes glasses on your face: Meta's Ray-Ban glasses already sell by the millions, Snap ships its SPECS, and Google puts Gemini into eyewear. Pokémon GO proved the economics with $6 billion in player spending, and Niantic turned 30 billion player photos into a 3D map of the world. I forecast the AR market grows 14x, from $42 billion in 2025 to $600 billion by 2030. AR will not replace your phone. It will replace your attention. The digital layer stops being a place you visit and becomes something that travels with you everywhere.