Why is platform dependency dangerous for businesses?
A business built entirely on a platform it does not control sits 1 update from collapse. Igor Beuker has watched brands lose reach and revenue overnight to an algorithm tweak or a banned account. Platforms are fine for discovery. They are reckless as a foundation. Own the relationship, or rent your future from a company that owes you nothing.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate