Legendary English physicist, cosmologist, author, and award-winning mastermind Stephen Hawking’s last stirring words to the internet really touched me.

Two years ago, his last post was to the public internet forum a Reddit AMA, answering how humanity will weather an age of technological unemployment.

In this story, I will talk about:

Technology versus humanity, the impact of Industry4.0, Digital Darwinism, AI, Jobs, and Robot Tax, why Speed of Innovation is vital, Mad Men vs. Math Men, and tech in the hands of totalitarian regimes

Tech, AI, and Jobs – A Trump-like Wall or Gates-like Robot Tax?

Unlike Donald Trump, who wants to build walls to keep the Mexicans out, most sane people think that robots will be taking U.S. jobs. And building a firewall to keep the robots out, might seem somewhat naive.

Bill Gates made much more sense: We should consider Robot Tax.

Disclaimer: I distance myself completely from Bill Gates vaccine theories! But I have the ability to keep an open mind.

Donald Trumps wants to build a wall, Bill Gates says Robot Tax - Marketing Keynote Speaker Igor Beuker

However, when we look at history, and especially the Second Industrial Revolution, also known as the Technological Revolution, people also shouted: Factories will be taking our jobs.

Contrary to our eternal fear for new technologies, the Second Industrial Revolution brought us economic growth, new jobs, and prosperity.

The speed and impact of technologies are too often understated. Many C-suite executives are still addicted to advertising. But in denial when it comes to trend-driven innovation.

This is a discovery I made over the past 25 years on stages and screens, and I’d like to share it with you:

We all want innovation, no one wants to change.

Only 2% of the people are capable to move out of their comfort zones. It’s where the magic really happens.

I have a little theory about it, which I’d like to share with you. Are you part of the Mad Men or part of the Math Men?

I hope Stephan Hawking would have agreed with me.

The Impact Of Industry4.0 aka Digital Darwinism – This Time It’s A Revolution, Not An Evolution Theory

In my keynotes last two decades, I have been talking about what’s under the hood of Industry4.0. Experts also call it the era of Digital Darwinism: Digital Transformation on steroids. This time a revolution, not an evolution theory. Sorry, Darwin.

The Speed Of Innovation Is Vital To Increasing Acceleration. Marketing_Innovation_Keynote_Speaker_Social_Entrepreneur_Igor_Beuker

The era of adapt to change, or die. Digital Darwinism is the phenomenon in which trends, technologies, consumers, and society evolve faster than established brands can adapt.

It’s a fate that also threatens governments, institutions, and all other corporate organizations. Today, tomorrow, and in the unforeseeable future.

I’m convinced that Industry4.o and its exponential technologies will change humanity more in the coming 30 years than the previous 300 years.

I have been also talking about:

Technology can empower or control humanity. I believe that human-insopired social innovation can make our world cleaner, brighter, fairer fast.

I’m a techno-optimist, just very skeptical about the ethics and morals of people. History shows we can be greedy freaks without heart and soul.

Later, author and keynote speaker Yuval Noah Harari also joined the mission. Harari too started to warn us about technology and totalitarian regimes.

I recommend you to bookmark Harari’s piece called The World After Corona.

Mad Men vs. Math Men – Advertising May Win Quarters, Innovations Wins Decades

My most booked talk for 20 years now, is Mad Men vs. Math Men. I discovered two generations, and this is the future trend framework I developed. Advertising may win quarters, innovation wins decades. Examples?

Mad Men vs. Math Men - Igor Beuker's award-winning marketing innovation framework and most popular keynote speech.


Modern companies like Airbnb, Amazon, Facebook, Google, Netflix, and Tesla all realize that trends are now more valuable than ever before.

They have contracted dedicated trendwatchers and futurists, that’s why they keep coining the limitless business opportunities of the 21st century. Their ROI?

They are innovating on a scale that we have never seen before, embracing exponential growth that is unprecedented in human history.

The difference in mindset? Mad Men rely on advertising because it might win them a few quarters. Math Men, however, rely on trend-driven innovation, because it will win them decades.

But the main problem is in culture, mindset, and DNA.

Mad Men are always in denial or delusional. They often say: Technology is overstated or we have been doing it like this for 20 years. It’s the most killing phrase for innovation I have ever heard.

Math Men are outsiders and outliers, taking over entire industries in under a decade time. They all have the imagination to see the future of humanity. Or the ideas to create a new future.

One thing I’ve learned about this Fourth Industrial Revolution: We all seem to underestimate its massive speed and impact. Industry 4.0 is in my opinion, more powerful than all three previous Industrial Revolutions combined.

That’s why this time, the fear of robots taking over is more relevant than the fear of factories taking away jobs in previous Industrial Revolutions.



Exponential technologies vs. our linear minds? Talk to the incumbents like Koda, Nokia, Blockbuster, ToysRUs, etc.

The future is about being imaginative, not about being right.

Tech & AI vs. Humanity: Stephen Hawking’s Last Stirring Words To The Internet

Professor Hawking’s last words on the Reddit AMA were that there was no problem with robots taking jobs — only with the dividends from that robotic efficiency accruing solely to the capital classes thanks to market dynamics, rather than being broadly shared through redistributive state intervention.

If machines produce everything we need, the outcome will depend on how things are distributed. Everyone can enjoy a life of luxurious leisure if the machine-produced wealth is shared, or most people can end up miserably poor if the machine-owners successfully lobby against wealth redistribution. So far, the trend seems to be toward the second option, with technology driving ever-increasing inequality.


Since I really admire Stephen Hawking’s radical vision and I feel he has always spoken to us from his profound purpose, I hope that he will inspire people with the idea that technology enables us to do more good.

Hopefully, even people like Donald Trump, and the U.K. with its Brexit, will eventually understand that this era demands collaborative ecosystems, not EGOsystems.

As Martin Luther King Jr. said;  “We may have all come on different ships, but we’re in the same boat now.”

In my most popular talk Mad Men vs. Math Men, I’ve used my favorite Stephen Hawking’s quote often:

Intelligence is the ability to adapt to change.

And I’m very curious to learn what your favorite Stephen Hawking quote is. And why?

For the future, I hope our world will see greater leadership than i.e. Trump. A future in which our diversity is once again celebrated and our inclusiveness will set an example worldwide. Maybe, if we combine our minds with smart technologies and AI, we can make it happen sooner than expected.

Artificial intelligence gave Stephen Hawking a voice, but he also used his voice to warn us against AI. Whatever AI may bring us, it’s up to us (the people) to distribute future wealth much better.

If you’d like to read more on the Fourth Industrial Revolution, I suggest you Google it. Or read this Industry4.0 piece by SalesForce.

I think this era makes one thing crystal clear: Be nice to nerds, we will all end up working for one.

Go Beyond Mainstream Media & Big Tech –

Get Access To My Uncensored Voice of Reason

We all know the mainstream media is often full of propaganda and bribed journalism. Big Tech makes it even worse with its content censoring, fake fact-checkers, and fading social channels to black. Should I add #fansonlease, walled gardens, and squeezing artists like lemons to the toxic social media list?

Don’t miss out! Get Math Man Magazine and my uncensored voice in your mailbox twice a month. 100% free! In my newsroom, live-on-stage action, podcasts, interviews, and more.

Read my recent article in Rolling Stone magazine about cause artists and athletes.

About the Author

In the spotlights, Igor Beuker is a top marketing innovation keynote speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.

In the spotlights, Igor Beuker is a professional public speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a social entrepreneur with 5 exits and angel investments in 24 social startups, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike, and Unilever, and a seer for Fortune 500s, organizations, foundations, and governments.