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How big is global retail by 2030?
Retail is the whole consumer-spending universe, $35 trillion in 2025. Online is 1 channel inside it, 1 dollar in 5. The analysts cannot even agree on the 2030 total, $36 trillion to $51 trillion, because each counts retail differently. So I make no call on the total. I make the call on the mix: by 2030 retail stops being a place.
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