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What does "the website stops owning the sale" mean?

Search becomes chat. Browsing becomes a feed. Checkout moves into TikTok, WhatsApp, marketplaces and AI agents. My call: by 2030, 1 in 3 online dollars is bought in a feed or by an agent, up from about 1 in 6 today. The growth lands in the feed and the agent, not the cart.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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