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How big is social commerce by 2030?
Social commerce, buying inside TikTok, Instagram and WeChat, runs $1.2 trillion in 2025 and $1.5 to $2.3 trillion by 2030. TikTok Shop is already the size of eBay. It is 1 of the 2 waves that take 1 in 3 online dollars out of the website by 2030. The other is the AI agent.
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