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LIVE SPORTS GROWS INTO A $10 TRILLION ATTENTION ECONOMY.→
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How big is the live sports economy?
About $2.3 trillion in 2025, and I forecast $6.5 trillion by 2040 and $10 trillion by 2050. The contracts already tell the story: NFL $110 billion over 11 years, UFC to Paramount $7.7 billion, a 30-second Super Bowl spot at $8 million. Live sports is not nostalgia, it is infrastructure.
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