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CoolBrands Meets Igor Beuker: "Everyone Wants Innovation, No One Wants To Change."→
/////Forecasting, PAR, and Independence
Why do most leaders miss disruption?
Most leaders miss disruption because they defend the present instead of studying the future. I see the same script every time. Leaders protect today's revenue, dismiss early signals as niche, and underestimate adoption speed. By the time the threat is obvious, the cheap window has slammed shut. Linear thinking inside an exponential market is the quiet assassin of great companies.
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