Why is media power shifting to creators?
Media power is shifting to creators because audiences now pick the source directly, and they pick people over institutions. Igor Beuker sees independent newsletters, podcasts, and communities outrunning legacy outlets for attention and trust. He built his own media on this exact shift, 100% independent with zero sponsors. As AI slashes production costs, gatekeepers lose their grip and creators inherit the room.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate