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What should CMOs do when media budgets shrink?

Move money from rented reach to owned audiences. Every dollar cut from ads that flow to Meta and Google is a dollar that can build a newsletter, a community and first-party data you keep. Advertising wins quarters, innovation wins decades. A war year is when the decade starts.

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Answered by · independent futurist · 84% Prediction Accuracy Rate

2 related prediction cards

WARS WIPE $166 BILLION OFF GLOBAL MEDIA SPEND IN 2 YEARS.AI WILL DEMOLISH THE BIG 5 MARKETING AND MEDIA AGENCY NETWORKS.

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