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How many jobs do the Big 5 agencies have at risk?

400,000. The holding companies employ more people than most airlines, and the 3 things those people do, billable hours, media buying and creative production, are exactly what AI automates first. The 4 stages ran 2005 to 2030: distribution, media buying, optimization, creation. Creation is the last one.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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