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AI Disrupting Marketing & Media | Math Man Magazine | February 2026→
AI WILL DEMOLISH THE BIG 5 MARKETING AND MEDIA AGENCY NETWORKS.→
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Will AI kill the big advertising agencies?
I forecast the Big 5 networks, WPP, Omnicom, Publicis, Interpublic and Dentsu, 400,000 people, get hollowed out by 2030. Their model rests on billable hours, human media buying and creative production at scale. AI dismantles all 3 at once. I co-founded the IAB in 1997 and sold 3 agencies to WPP, so this is my own industry being rewritten.
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