/////Marketing, Media, Advertising, and MarTech

What should agency owners do now?

Stop selling hours. The agency that survives owns data, strategy and first-party audiences for its clients, or it becomes a reseller of AI platforms. My sensei Sir Martin Sorrell called Google and Facebook frenemies. He was right, and the frenemies now own the whole stack.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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