/////Marketing, Media, Advertising, and MarTech

What should agency owners do now?

Stop selling hours. The agency that survives owns data, strategy and first-party audiences for its clients, or it becomes a reseller of AI platforms. My sensei Sir Martin Sorrell called Google and Facebook frenemies. He was right, and the frenemies now own the whole stack.

Read the full prediction

Foresight is better shared. Pass it on.

WhatsApp LinkedIn

Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

///Read the full story

01AI Backlash: Inside Humanity's Revolt Against Big Tech 02Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?03BEST OF 2025 | Math Man Magazine | July 2025

///More on Marketing, Media, Advertising, and MarTech

01Why is WeChat the engine under Chinese e-commerce?02Is TikTok Shop live shopping working in the US?03How big is Singles Day compared to Black Friday and Cyber Monday?04Is the physical store dead by 2030?05What should retailers do before 2030?06How is China putting influencers on a leash?

609 questions answered← Knowledge Base