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Tagged: strategy

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Business Storytelling Skills – 12 Actionable Ways to Improve Yours

Igor Beuker - September 1, 2022

Business storytelling skill is a superpower. When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. This story was first published on Rolling Stone Culture...

Rolling Stone Culture Council

Business Leaders: 12 Tips For Scaling Up In A Niche Market

Igor Beuker - July 13, 2022

Business leaders know: Carving out your niche is only the first step in launching a successful business. This story was first published on Rolling Stone Culture Council. Business leaders who want to scale in a...

Rolling Stone Culture Council

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Sports. Media. Entertainment.

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation