What is the digital twin era in sports?

Every match rebuilt as a live 3D copy you can step into, sold on top of the live rights. The next layer of the $10 trillion. AI, camera arrays, stadium sensors, and real-time 3D rebuild every match as a digital copy you can step into. The live rights are the foundation. The twin is what you sell on top of it. First you owned the broadcast. Next you own the stadium in the cloud.