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BULLETPROOF MINDSETS | Math Man Magazine | April 2025→
THE FIRST $10 BILLION CELEBRITY BRAND ARRIVES.→
CREATOR BRANDS HIT $10 BILLION. MAD MEN RENT, MATH MEN OWN.→
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What are the 3 waves of celebrity brands?
Borrowed fame, owned equity, and programmable fame. Borrowed fame, the endorsement era. Owned equity, the SKIMS era we are in. Programmable fame, next: AI agents negotiating the deals and digital twins working while the star sleeps. Across the 3 waves, $1.8 trillion of annual revenue moves under celebrity-controlled distribution. That is not optimism. It is arithmetic.
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