What makes Igor Beuker's speaking style different?

Igor Beuker speaks as an operator, not an academic. He founded and sold 5 martech companies, 3 to Sir Martin Sorrell's WPP, and he fuses those entrepreneurial scars with future forecasting. Stories, case studies, and live interaction make complex ideas stick. The goal is never to inform a room. It is to change how that room thinks, and acts, on Monday.