IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
Igor Beuker - September 2, 2019
This week in Amsterdam, IAB Netherlands will host its fourth edition of the marketing conference How To Make It Work. IAB CEO Wendy Pouw talked to Igor Beuker, host of the conference, about his...
New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion
Igor Beuker - November 12, 2018
On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...
Sex, Secrets & Spies – Cambridge Analytica’s Hustle & Hacks
Igor Beuker - March 28, 2018
Britain’s Channel 4 News gave Cambridge Analytica CEO Alexander Nix a taste of his own medicine. Their undercover video should be nominated for the award for investigative journalism of the year. The outcome of...
Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
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