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Why does war hit advertising first?

Because ad budgets are the first line a CFO cuts when energy, freight and uncertainty rise together. The Middle East conflict, oil prices and the 2026 World Cup reshuffle do exactly that. Advertising may win quarters, innovation wins decades, and in a war year advertising loses the quarter too.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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