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How did the celebrity brand model flip?
Celebrities stopped renting their fame to brands and started owning the brands. For 260 years the formula never changed: Wedgwood sold "Queen's Ware" on royal patronage in the 1760s, athletes sold cereal in the 1930s, and the brand always kept the equity. That just flipped. Celebrities sit on cap tables now. Kim Kardashian launched SKKY Partners to fund the next celebrity unicorns: the talent became the VC.
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