/////Marketing, Media, Advertising, and MarTech

How did the celebrity brand model flip?

For 260 years the formula never changed: Wedgwood sold "Queen's Ware" on royal patronage in the 1760s, athletes sold cereal in the 1930s, and the brand always kept the equity. That just flipped. Celebrities sit on cap tables now. Kim Kardashian launched SKKY Partners to fund the next celebrity unicorns: the talent became the VC.

Read the full prediction

Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

///More on Marketing, Media, Advertising, and MarTech

01Why does advertising win quarters while innovation wins decades?02Why do so many companies overspend on advertising?03How will AI change marketing?04Why is owned media more valuable than ever?05What does Fans On Lease mean?06What does Flip the Funnel mean?

451 questions answered← Knowledge Base