Igor Beuker
Igor Beuker
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When does the first $10 billion celebrity brand arrive?

By 2030, on my call. SKIMS sits at roughly $5 billion, Ryan Reynolds turned Mint Mobile and Aviation Gin into 9-figure exits, Snoop Dogg's Dr. Bombay built national retail distribution. By 2035 more than half of all endorsement deals include equity. Fame is no longer rented. It is capitalized.

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