/////Marketing, Media, Advertising, and MarTech

Who loses when creators own the brand?

The incumbent. Unilever, the biggest advertiser on Earth, moves half its ad budget to social and hires 20 times more influencers. The company that owned the shelf now rents by the post. Mad Men rent attention. Math Men own it.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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