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Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?→
AI WILL DEMOLISH THE BIG 5 MARKETING AND MEDIA AGENCY NETWORKS.→
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Why did Sir Martin Sorrell call Google and Facebook frenemies?
Because they were his biggest partners and his biggest threat at the same time. I spent 5 years inside WPP with Sorrell as my sensei after he bought 3 of my agencies in 2008. He saw the platforms would own the value chain. They now own the whole stack, with AI doing the work agencies billed for.
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