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Why is WeChat the engine under Chinese e-commerce?
Because the wallet, chat, content and shop live inside one ecosystem. Weixin and WeChat have more than 1.4 billion monthly users, and Mini Programs facilitated over $1.1 trillion in GMV in 2024. Weixin Pay processes more than 1 billion commercial payment transactions a day. China removed friction before it scaled live commerce. The West needs 1-tap checkout before it needs more influencers.
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