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CHINA'S KOL CRACKDOWN: A $12 BILLION WIPEOUT.→
LIVE COMMERCE HITS $3 TRILLION. CHINA SELLS 3 IN 5. THE HOST GOES AI.→
/////Creators, Influencers, and Celebrity Brands
What has Beijing already done to influencers?
Viya, the livestream queen selling billions a night, got a $210 million tax fine and vanished from every platform overnight. Li Jiaqi, the Lipstick King, disappeared for months after 1 wrong broadcast. Accounts with 100 million followers deleted in a day, 1.4 million posts purged in 1 sweep, and flaunting wealth online banned.
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CHINA'S KOL CRACKDOWN: A $12 BILLION WIPEOUT.→LIVE COMMERCE HITS $3 TRILLION. CHINA SELLS 3 IN 5. THE HOST GOES AI.→More FAQs about Creators, Influencers, and Celebrity Brands
What are IRL influencers and celebrities?→How is China putting influencers on a leash?→Can AI replace a personal brand?→Why is media power shifting to creators?→Why study the creator economy?→What does OnlyFans reveal about creator monetization?→Your question not here? Ask Igor. 2 questions, unlimited for Misfits.
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