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CHINA'S KOL CRACKDOWN: A $12 BILLION WIPEOUT.→
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What is China's credential rule for influencers?
Since 2025, influencers need verified professional credentials to talk about medicine, law, finance, or education. No degree, no broadcast. Half of KOL content is non-experts making claims. That half just became illegal. The MCN agencies that manufacture these stars build on land the party can reclaim with 1 memo.
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CHINA'S KOL CRACKDOWN: A $12 BILLION WIPEOUT.→More FAQs about Marketing, Media, Advertising, and MarTech
How big is global e-commerce by 2030?→Is the physical store dead by 2030?→How is China putting influencers on a leash?→How big is social commerce by 2030?→What does "the website stops owning the sale" mean?→Will AI agents do our online shopping by 2030?→Your question not here? Ask Igor. 2 questions, unlimited for Misfits.
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