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CHINA'S KOL CRACKDOWN: A $12 BILLION WIPEOUT.→
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How big is China's KOL influencer market?
$16.8 billion in 2025, and left alone it grows to $24.7 billion by 2030. I forecast the scenario nobody is modeling: a severe crackdown cuts that 2030 market by 50%, wiping out $12.4 billion a year and leaving the industry smaller than it was in 2025. 5 years of growth, gone.
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