← Knowledge Base
/////Marketing, Advertising, and MarTech

What was global media spend before the drop?

$0.99 trillion in 2023, $1.09 trillion in 2024, $1.20 trillion in 2025. The trend was up and the industry expected $1.32 trillion for both 2026 and 2027. I forecast that baseline breaks: $1.23 trillion in 2026 and $1.15 trillion in 2027.

Winning foresight? Unlock our Secret Vault.

Foresight is better shared. Pass it on.

Answered by · independent futurist · 84% Prediction Accuracy Rate

Read the related blog posts

AI Disrupting Marketing & Media | Math Man Magazine | February 2026

1 related prediction card

WARS WIPE $166 BILLION OFF GLOBAL MEDIA SPEND IN 2 YEARS.

More FAQs about Marketing, Advertising, and MarTech

What is Mad Men, Math Men, Machines?Why does advertising win quarters while innovation wins decades?Why do so many companies overspend on advertising?How will AI change marketing?Why is owned media more valuable than ever?What does Fans On Lease mean?

Your question not here? Ask Igor. 2 questions, unlimited for Misfits.

Ask Igor
614 questions answered← Knowledge Base