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What was global media spend before the drop?

$0.99 trillion in 2023, $1.09 trillion in 2024, $1.20 trillion in 2025. The trend was up and the industry expected $1.32 trillion for both 2026 and 2027. I forecast that baseline breaks: $1.23 trillion in 2026 and $1.15 trillion in 2027.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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