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WARS WIPE $166 BILLION OFF GLOBAL MEDIA SPEND IN 2 YEARS.→
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Will global media spend fall in 2026?
Yes. The industry baseline was $1.32 trillion for 2026 and 2027. I forecast 2026 drops 7% to $1.23 trillion and 2027 another 6% to $1.15 trillion: $166 billion wiped off versus the baseline, after 3 years of growth from $0.99 trillion in 2023.
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