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Who loses the $166 billion in media spend?

The agency layer. Meta and Google automate the ad stack with AI, and conversational ads inside LLMs pass the $350 billion search market by 2030. A shrinking pie flows to the platforms. The middle, the holding companies and their planners, eats the loss.

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WARS WIPE $166 BILLION OFF GLOBAL MEDIA SPEND IN 2 YEARS.AI WILL DEMOLISH THE BIG 5 MARKETING AND MEDIA AGENCY NETWORKS.AI TAKES 1 IN 3 SEARCH-AD DOLLARS. GOOGLE KEEPS ITS USERS.

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