Igor Beuker
Igor Beuker
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Who loses the $166 billion in media spend?

The agency layer. Meta and Google automate the ad stack with AI, and conversational ads inside LLMs pass the $350 billion search market by 2030. A shrinking pie flows to the platforms. The middle, the holding companies and their planners, eats the loss.

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Answered by · independent futurist · 84% Prediction Accuracy Rate

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