Amancio Ortega: Zara Founder, Fashion Titan & Self-Made Billionaire
Igor Beuker - June 11, 2024
What can we learn from fast fashion titan and Zara founder Amancio Ortega, the Spanish self-made multi-billionaire and social entrepreneur? His fashion retail empire, Inditex, includes brands such as Zara, Bershka, and Stradivarius. For my...
Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need
Igor Beuker - December 4, 2019
A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma’s Math Man Brain
Igor Beuker - November 11, 2016
China’s e-commerce giant Alibaba hits $17.8 billion in sales on Singles Day 2016, turning a sweetheart’s holiday into an insane global e-commerce record. Before the 24-hour shopathon on 11 November kicked off, Alibaba’s chairman...
Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce
Igor Beuker - March 19, 2015
In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...
How Starbucks Disrupts Its Own Marketing Strategy?
Igor Beuker - December 19, 2014
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.
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