How Cause Artist Mr Beast Inspires His 200+M Fans To Do Good?
Igor Beuker - November 16, 2023
Mr. Beast is not only the top YouTuber with an impressive net worth, but he is also an inspiring philanthropist and charitable cause artist who inspires 200+ million fans to be a force for...
How Do ESG & CEI Force Woke Marketing On Fortune 500s?
Igor Beuker - June 5, 2023
How do ESG & Corporate Equality Index (CEI) force Fortune 500s to woke marketing strategies? Big brands are taking big risks and taking huge blows. Billions of dollars in market value can be vaporized...
IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
Igor Beuker - September 2, 2019
This week in Amsterdam, IAB Netherlands will host its fourth edition of the marketing conference How To Make It Work. IAB CEO Wendy Pouw talked to Igor Beuker, host of the conference, about his...
The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin
Igor Beuker - February 23, 2018
The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...
How Big Brands Boost Their Instagram Fanbase By Millions?
Igor Beuker - March 30, 2015
Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…
How Starbucks Disrupts Its Own Marketing Strategy?
Igor Beuker - December 19, 2014
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.
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