Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
How Big Brands Boost Their Instagram Fanbase By Millions?
Igor Beuker - March 30, 2015
Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…
DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce
Igor Beuker - March 19, 2015
In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...
Wearable In Travel: KLM Launches Android Smartwatch App
Igor Beuker - March 11, 2015
Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...
Publishers Get Profitable With Programmatic & Waterfalling
Igor Beuker - March 4, 2015
Publishers of magazines and newspapers have been under pressure for quite some years. An old journalism saying goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align...
The Secret To Data Driven Integrated Digital Marketing
Igor Beuker - February 10, 2015
Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...
Nike Turns Runner’s Data Into 100.000 Personalized Videos
Igor Beuker - January 13, 2015
Nike turns running data into 100.000 personalized videos in their new campaign dubbed Our Year. See how Nike takes community marketing to the next level.
How Starbucks Disrupts Its Own Marketing Strategy?
Igor Beuker - December 19, 2014
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.
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