How Sportswear Brand On Battles Industry Giants Nike & Adidas?
Igor Beuker - September 18, 2024
Discover how sportswear brand On, founded by athlete Olivier Bernhard, has disrupted the market with innovative designs and strategic partnerships, challenging giants like Nike, Adidas, and Under Armour. Swiss startup On is rapidly becoming...
Amancio Ortega: Zara Founder, Fashion Titan & Self-Made Billionaire
Igor Beuker - June 11, 2024
What can we learn from fast fashion titan and Zara founder Amancio Ortega, the Spanish self-made multi-billionaire and social entrepreneur? His fashion retail empire, Inditex, includes brands such as Zara, Bershka, and Stradivarius. For my...
Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need
Igor Beuker - December 4, 2019
A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...
New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion
Igor Beuker - November 12, 2018
On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma’s Math Man Brain
Igor Beuker - November 11, 2016
China’s e-commerce giant Alibaba hits $17.8 billion in sales on Singles Day 2016, turning a sweetheart’s holiday into an insane global e-commerce record. Before the 24-hour shopathon on 11 November kicked off, Alibaba’s chairman...
Shazam For Fashion, New Trends & Tech To Boost Retail Revenues
Igor Beuker - February 8, 2016
Shazam for fashion? Retail chain John Lewis operating in Great Britain, has launched a ‘Shazam for fashion‘. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend to customers fashion...
Why Amazon Is A Search Engine That Will Take On Google?
Igor Beuker - September 22, 2015
Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...
Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce
Igor Beuker - March 19, 2015
In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...
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