Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma’s Math Man Brain
Igor Beuker - November 11, 2016
China’s e-commerce giant Alibaba hits $17.8 billion in sales on Singles Day 2016, turning a sweetheart’s holiday into an insane global e-commerce record. Before the 24-hour shopathon on 11 November kicked off, Alibaba’s chairman...
How CMOs Can Harness The Power Of Dark Social?
Igor Beuker - September 27, 2015
When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...
Publishers Get Profitable With Programmatic & Waterfalling
Igor Beuker - March 4, 2015
Publishers of magazines and newspapers have been under pressure for quite some years. An old journalism saying goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align...
Nike Turns Runner’s Data Into 100.000 Personalized Videos
Igor Beuker - January 13, 2015
Nike turns running data into 100.000 personalized videos in their new campaign dubbed Our Year. See how Nike takes community marketing to the next level.
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