Amancio Ortega: Zara Founder, Fashion Titan & Self-Made Billionaire
Igor Beuker - June 11, 2024
What can we learn from fast fashion titan and Zara founder Amancio Ortega, the Spanish self-made multi-billionaire and social entrepreneur? His fashion retail empire, Inditex, includes brands such as Zara, Bershka, and Stradivarius. For my...
Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need
Igor Beuker - December 4, 2019
A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...
New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion
Igor Beuker - November 12, 2018
On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...
Why Amazon Is A Search Engine That Will Take On Google?
Igor Beuker - September 22, 2015
Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...
Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
How Starbucks Disrupts Its Own Marketing Strategy?
Igor Beuker - December 19, 2014
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.
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