Alex Cooper ‘Call Her Daddy’ Podcast Show Inks $125M SiriusXM Deal

Alex Cooper, the female host of the controversial ‘Call Her Daddy‘ hit podcast show, just inked a $125 million deal with SiriusXM. The podcast industry has been buzzing about Alex Cooper’s groundbreaking agreement.

What to expect in this blog? Discover how Alex Cooper’s $100m+ Sirius XM deal for Call Her Daddy – a controversial but compelling podcast on relationships and dating – is reshaping the podcast landscape. Learn what content creators, brands, and media need to know about this game-changing agreement.

I have been a global public speaker for 24 years, a podcast lover, and a fan of the Joe Rogan Experience. In 2020, I predicted the fall of the audio app and Unicorn Clubhouse; I spoke about the Joe Rogan $200 million Spotify deal.

I also forecasted that voice tech, digital audio, and podcast popularity would be unprecedented by 2025. You can read that long-read blog post here.

At the end of the story? I have a little surprise for you—a bonus story by Trung Phan, a fantastic writer and founder of Bearly.AI, which specializes in providing AI-powered product recommendation software for e-commerce businesses.

Congrats, Podcast Rockstar Alex Cooper & A Deal Valuation Disclaimer

If you investigate this story, you will find 3 amounts that value the deal at $100 million, $125 million in 3 years, and up to $160 million in 6 years.

Multiple sources mention the $125 million figure, including The Hollywood Reporter, Celebrity Net Worth, and the Los Angeles Times, which all state that the deal is valued at $125 million in about 3 years.

However, a source reports the deal is worth $100 million. The discrepancy could be due to different interpretations of the contract’s terms, such as performance benchmarks or additional incentives that could increase the total value to $160 million in 6 years. Let’s not get caught up in details. Who honestly cares?

On her Instagram, Alexandra posted $125 million.

What do I find truly important before I continue? My hat off, a deep bow, and many congrats to podcast rockstar Alexandra Cooper!

My Dating, Love, Relationship Confessions? Jordan Peterson Might Freak Out

I am raw and authentic. You like me, or you hate me—a confession of a middle-aged man who has made every single mistake a man could ever make. At my age, single, never married, living in Ibiza, Gorilla rockstar, traveling the world?

The Call Her Daddy audience would suddenly feel less freaky and very okay with themselves. I am willing to do that for love.

I like most of Jordan Peterson‘s talks, but I wouldn’t say I like his judgmental, old-school rants on relationships. Overall, he is a clever rockstar who fights for our freedom. Risking his license and worse. May I suggest you support one of the few good men. You can do so via Jordan’s official site.

Maybe love comes in different shapes and forms, and we should judge a little bit less. Because who the fuck are we to judge? We talk about freedom and ridicule the sheep. But when it comes to old-school values… who made the rules? Let’s rise above judgmental levels.

A little anecdote about love and dating?

In 2019, I was invited to speak by Richard Branson at the OneFuture Summit on Necker Island. Knowing Branson, I wore my Fuck Love I’m A Rockstar blazer.

Guess who loved the blazer? Of course, Richard Branson.

I did 4 Necker Island tours: 2 times OneFuturesummit and 2 times Ocean Action Summit.

We should be able to host a Necker Island podcast in an outdoor studio between the jumping Lemurs. I love them!

Watch a short Necker Island video here:

 

Talking about Islands? I built a 100% self–sustaining campo finca in Ibiza. They can’t shut me off. I’m off the grid. They can’t shut off my electricity or water. We have solar and our own water well. Remember Maui?

So it feels like a safe house, a zen place, in the middle of nature but close to the ocean. And that doesn’t have to be Ibiza. It can also be a surf island in the Philippines. Sun and sea are free!

For 37 years, I have enjoyed the hippie-free spirit and nonjudgmental people—nomads from all over the world. Ibiza is a magic island—at least, that’s what Nostradamus once wrote about Ibiza.

A friend recently stated: “Yes, MF, of course you skip Burning Man this year. You fucking live in Ibiza.”

He made me realize that ‘living a dream’ is closer than you think. Just do it! Waiting is a mistake!

Many don’t realize how to remix passion, purpose, paycheck, and a desired lifestyle. I’ll tell you more about that in my uncensored newsletter, How to Transform Your Life and Business. You can subscribe here for free.

In my newsletter, I tell fellow misfits how to imagine and visualize their lives. But first, how they can detect their PPP.

Public speaking fulfills my PPP. My chosen lifestyle was to visit 100 countries and cultures. Done! But that lifestyle also comes with consequences. Being home at Thanksgiving and Christmas? A global soul family but poor local social relationships.

So, in Covid? I wanted to jump out of the window. Their scandemic and lies took away my PPPL for 2.5 years. I had a few people at ‘home’ because I have been away for 24 years. Global speaker. Up in the air. In a studio or live on stage.

My DJ friends in Ibiza felt the same way. Lions are suddenly caged and stripped of who they truly are.

I was cut off from my most profound relations for 2.5 years. That feeling? Still hurts sometimes.

Who of you recognizes these feelings? How do you deal with them? Tell us in the comments.

The Rise of Call Her Daddy: Alex Cooper’s Meteoric Success Story

 

Alex Cooper’s journey from unemployed college graduate to podcast mogul is nothing short of extraordinary. In just 6 years, she has:

1. Launched “Call Her Daddy” with former co-host Sofia Franklyn in 2018.
2. Secured a $70,000 contract with Barstool Sports.
3. Inked a $60 million deal with Spotify in 2021.
4. Now, signed a $125 million agreement with SiriusXM.

Today, Call Her Daddy boasts an impressive 10 million listeners per episode, making it the second most popular podcast on Spotify, trailing only behind Joe Rogan’s show.

The SiriusXM Deal: What It Entails

Investors and VCs are more interested in the number of paid subscribers, average revenue per user (ARPU), and ROI—the business case. How many have you made in your life? Business cases. So here’s data on brand and business impact. Show me the money.

SiriusXM trades under the ticker symbol SIRI on the NASDAQ exchange. The multi-year agreement between Alex Cooper and SiriusXM includes:

• Exclusive rights to paywall content
• Ad sales for “Call Her Daddy”
• Distribution rights for Cooper’s “Unwell” network of shows

This deal signifies a significant shift in the podcast industry, as it demonstrates the willingness of traditional media companies to invest heavily in digital content creators.

• The Alex Cooper deal positively impacted SiriusXM‘s stock price and market capitalization.
• On the announcement day (August 20, 2024), SiriusXM (NASDAQ: SIRI) shares closed 6.9% higher.
• The following day (August 21, 2024), the stock continued to rise, up an additional 2.3% to $3.32 by noon ET.

This surge in stock price came despite SiriusXM’s shares being down almost 40% year-to-date before the announcement.

As of August 21, 2024, some key statistics for SiriusXM stock included:

• Closing price: $3.28
• Market capitalization: $11.74 billion
• 52-week range: $2.46 – $5.77

Bonus Story. Remember I promised you a bonus story about this deal? Are you interested in the deeper details of the Alex Cooper SiriusXM deal? Trung Phang wrote a massive, in-depth story about it. I am a big fan of his work. Subscribe to Trung’s SatPost digital newsletter.

What Content Creators Need to Know About This Deal?

1. Diversification is critical: Cooper’s success stems from her ability to evolve her content from “locker room talk” to in-depth celebrity interviews, appealing to a broader audience.
2. Build a solid personal brand: Cooper’s persona is intrinsically linked to her show, creating a loyal fanbase known as the “Daddy Gang.”
3. Leverage multiple platforms: While exclusive deals can be lucrative, Cooper’s content will remain available on various platforms, maximizing reach and potential revenue streams.
4. Create valuable IP: Developing a unique concept and owning intellectual property can lead to significant financial opportunities.

Audio & Podcasting: Implications for Brands?

1. Podcast advertising is booming: With deals like this, brands should allocate more of their marketing budget to podcast sponsorships.
2. Authenticity matters: Cooper’s success is partly due to her genuine connection with her audience, something brands should prioritize in their partnerships.
3. Long-term partnerships: Consider multi-year deals with rising podcast stars to secure favorable terms and grow alongside them.
4. Cross-platform opportunities: Look for ways to integrate your brand across various media channels associated with popular podcasts.

What Media Companies Should Take Away?

1. Invest in digital talent: Traditional media companies must recognize and nurture digital-first content creators.
2. Flexible distribution models: SiriusXM’s willingness to keep “Call Her Daddy” on multiple platforms shows its adaptability to changing consumer habits.
3. Focus on exclusive content: While maintaining broad distribution, offering exclusive content can drive subscriptions and loyalty.
4. Build a diverse portfolio: Investing in various content creators and genres can help media companies appeal to multiple demographics.

Other Blockbuster Podcast Deals? Joe Rogan and More

Alex Cooper’s deal with SiriusXM is part of a more significant trend of big-money podcast agreements. Some other notable examples include:

1. Joe Rogan and Spotify: In 2020, Joe Rogan signed an exclusive $200 million deal with Spotify for The Joe Rogan Experience. This deal has since been renewed and expanded, reportedly worth up to $250 million.
2. SmartLess and Amazon: In 2021, the popular podcast SmartLess, hosted by Jason Bateman, Will Arnett, and Sean Hayes, signed a $60-80 million deal with Amazon Music and Wondery.
3. Dax Shepard’s Armchair Expert and Spotify: In 2021, Dax Shepard’s Armchair Expert podcast entered into an exclusive agreement with Spotify, rumored to be worth $9 million annually.
4. The Ringer and Spotify: In 2020, Spotify acquired Bill Simmons’ sports and pop culture website and podcast network, The Ringer, for nearly $200 million.

2030 Trends in Voice Technology, Digital Audio, and Podcasting

Think Siri, Alexa, Google Home, voice-driven AI tools, audiobooks, and podcasts in the future. Please find a summary of a recent talk in which I predicted the trends toward 2030.

Voice Technology Trends Toward 2030

• Market Growth: The global voice search market is projected to grow significantly, reaching approximately $13.88 billion by 2030, with a compound annual growth rate (CAGR) of 23.8% from 2024 to 2030.
• Applications and Adoption: Voice technology is increasingly integrated into consumer electronics, smart speakers, and automotive applications. It is also gaining traction in retail, healthcare, and education sectors.
• Technological Advancements: The growth is driven by advancements in AI, machine learning, and natural language processing, which enhance the capabilities of voice recognition systems.

Digital Audio and Podcasting Trends Toward 2030

• Market Expansion: The podcasting market is expected to grow at a remarkable CAGR of 27.6% from 2023 to 2030, reaching a market size of $130.63 billion by 2030.
• Content and Accessibility: Podcasts are becoming a preferred source of entertainment and education due to their accessibility on smartphones and other devices, allowing users to listen while multitasking
• Innovative Revenue Models: The market is exploring new revenue streams beyond traditional advertising, such as subscription models and paid live events.

Biggest Growers in Audio and Podcasting Toward 2030

• AI-Powered Podcasts: AI is revolutionizing podcasting by enabling features like automatic transcription, content summaries, and personalized recommendations, contributing to a 500% growth in AI-powered podcasts.
• Regional Growth: Latin America is anticipated to experience the fastest growth in podcasting, with a CAGR of over 37% from 2023 to 2030, driven by the increasing popularity of Spanish-language content.
• Short-Form Content: A growing trend towards shorter podcast episodes appeals to modern listeners who prefer bite-sized content that fits their busy schedules.

Conclusion

In summary, the voice technology and podcasting sectors are poised for substantial growth by 2030, driven by technological advancements, innovative content delivery, and new revenue models.

These trends indicate a dynamic digital audio and voice tech future, with significant opportunities for market expansion and user engagement.

Alex Cooper’s deal with SiriusXM represents a significant shift in the podcast industry. It highlights the growing value of digital content creators and the willingness of traditional media companies to invest heavily in this space.

For content creators, brands, and media companies, this deal serves as a wake-up call to the immense potential of podcasting as a medium for entertainment, advertising, and audience engagement.

As the industry evolves, we expect to see more high-profile deals, increased competition for top talent, and innovative content creation and distribution approaches.

The key to success in this rapidly changing landscape will be adaptability, authenticity, and building and maintaining strong connections with audiences across multiple platforms.

In conclusion, Alex Cooper’s journey from unemployed graduate to $125 million podcast mogul is a testament to the power of digital content creation and the opportunities for those who can capture and retain an audience’s attention.

As the lines between traditional and digital media continue to blur, we can expect to see more groundbreaking deals that reshape the entertainment industry as we know it.

Podcasting? Passion and frustration are the drivers. How about authenticity and genuity? Empathy and compassion.? Your generosity gene is what counts. It should be a long-term program mindset, not a hit-and-run campaign.

Claim your domain. And star in other podcast shows.

But be real!

Enjoy!

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About the Author

In the spotlights, Igor Beuker is a top marketing innovation keynote speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.

 

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