Social Audio App Clubhouse: Trend Or Unicorn That Will Fade To Black Soon?
Igor Beuker - March 29, 2021
As an international speaker, I get a lot of questions about the social audio app Clubhouse. Is the fresh Unicorn a trend, or is it a hype that will fade to black soon? These...
IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
Igor Beuker - September 2, 2019
This week in Amsterdam, IAB Netherlands will host its fourth edition of the marketing conference How To Make It Work. IAB CEO Wendy Pouw talked to Igor Beuker, host of the conference, about his...
New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion
Igor Beuker - November 12, 2018
On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...
Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
How CMOs Can Harness The Power Of Dark Social?
Igor Beuker - September 27, 2015
When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...
How Big Brands Boost Their Instagram Fanbase By Millions?
Igor Beuker - March 30, 2015
Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…
The Secret To Data Driven Integrated Digital Marketing
Igor Beuker - February 10, 2015
Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...
Nike Turns Runner’s Data Into 100.000 Personalized Videos
Igor Beuker - January 13, 2015
Nike turns running data into 100.000 personalized videos in their new campaign dubbed Our Year. See how Nike takes community marketing to the next level.
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