How Do ESG & CEI Force Woke Marketing On Fortune 500s?
Igor Beuker - June 5, 2023
How do ESG & Corporate Equality Index (CEI) force Fortune 500s to woke marketing strategies? Big brands are taking big risks and taking huge blows. Billions of dollars in market value can be vaporized...
ChatGPT by OpenAI: Record-Breaking Technology Better Than Google?
Igor Beuker - December 8, 2022
ChatGPT by OpenAI might be one of those rare technological moments that will write history. If I should describe ChatGPT from the users’ perspective? A remix of Ask Jeeves, Ask.com, and Google. Better, much...
How Industry4.0 Will Disrupt The Future Of Finance, Banking & FinTech?
Igor Beuker - November 5, 2021
How Industry4.0 will impact the future of finance, banking, fintech, blockchain, crypto, and NFT? A keynote speech I have been delivering at many finance and fintech summits and conferences lately. CFO and Controllers Magazine...
Netflix Doc ‘The Social Dilemma’: The Doom And Gloom Of Big Tech
Igor Beuker - September 15, 2020
Netflix Documentary The Social Dilemma, about the doom and gloom of Big Tech, was on my watchlist. On 9 September 2020, the film was finally available on Netflix, and it became clear to me...
Digital Audio & Podcast Popularity Will Be Off The Charts By 2025
Igor Beuker - April 1, 2020
Digital audio and podcast popularity have been part of my keynote speeches. In these talks, I showed how podcasting is finally taking off, and why podcasts will be off the charts by 2025. I curated my...
Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
Why Amazon Is A Search Engine That Will Take On Google?
Igor Beuker - September 22, 2015
Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...
Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
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