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10 Retail Marketing Trends From DMF Dubai by Pro Public Speaker Igor Beuker

DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

Igor Beuker - March 19, 2015

In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...

Retail & eCommerce
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Sports. Media. Entertainment.
The Secret To Data Driven Integrated Digital Marketing. By Pro Speaker, Author & Awakener Igor Beuker

The Secret To Data Driven Integrated Digital Marketing

Igor Beuker - February 10, 2015

Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...

Big Data

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation