The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their readers beyond Elon Musk’s Tesla Roadster floating through space. Because that might well be a decoy to distract us from discovering his future strategic plans: coining the space economy.
Bitcoin Mining: Science Fiction or Reality?
When you first heard about Bitcoin mining, it might have been difficult to get your head around the concept. In fact, many dismissed it as science fiction, a fairytale or fake news. Until the Bitcoin gold rush hit its peak end of 2017 and the combined value of cryptocurrencies skyrocketed to $600 billion, overtaking Facebook’s valuation of $500 billion.
Rapper 50 Cent Accidentally Joins Bitcoin Millionaire Club
For those ahead of the crypto curve, this meant cashing in on some serious wealth. Bitcoin already created several billionaires and dozens of multimillionaires. One of the lucky ones is rapper 50 Cent, who, despite declaring bankruptcy in 2015, accidentally made $8 million in Bitcoin.
On Twitter, the rapper stated: “Ima keep it real, I forgot I did that shit. Lol.” A coincidence, or bold-forward-thinking, remember this is the artist who dubbed his debut studio album Get Rich or Die Tryin’ in 2005.
Serial Entrepreneurs are Space Cowboys Saddling up for Space Tourism
What’s next? Much like cryptocurrency was difficult to comprehend before blowing up, the gold rush for outer space will be the same. When you hear the term ‘space tourism’ you might think Star Wars, Star Trek, or Battlestar Galactica; a world of science fiction created in Hollywood.
Space tourism – space travel for recreational leisure or business purposes – could be switching from science fiction to reality sooner than you think. Certainly when entrepreneurial Rockstar Jeff Bezos, the CEO, and founder of Amazon, recently valued at $100 billion, expects to start sending tourists to space in 2019 with his aerospace company Blue Origin.
For two decades shortsighted financial analysts and incompetent journalists bashed Bezos about his Amazon strategy. Bezos always calmly answered: “Often times invention requires a long-term willingness to be misunderstood.”
Amazon has disrupted fashion, books, furniture, food, cloud-based storage services, and many other industries. It recently announced to enter the healthcare industry. In just two hours, Amazon erased $30 billion in market value for healthcare’s biggest incumbents. So coining space? You might want to give Bezos the benefit of the doubt.
The list of the twenty most famous space tourism companies, offering personal flights, also includes XCOR Aerospace and Virgin Galactic, founded by serial entrepreneur Sir Richard Branson, who has raised $1.4 billion and sold 700 tickets for suborbital flights at $250K each. After several years of delay, Virgin Galactic now plans to launch its first commercial flights by the end of 2018.
Where NASA scientists say we could establish a human colony on the Moon by 2022 for $10 billion, Tesla founder Elon Musk, notorious for breaking with the status quo, is the space cowboy who bets even bigger. He is dedicated sending his first professional crew to Mars by 2024 and the first humans by 2037.
Musk recently impressed us with his company SpaceX, launching the Falcon Heavy, the world’s most powerful rocket. Musk got the whole world talking about his Tesla Roadster floating through space.
This attraction might well be Musk’s decoy to keep us away from his real plans. Mission accomplished! Musk has the skills of American illusionist Harry Houdini, noted for his sensational escape acts. Of course, Elon Musk has much bigger business plans in space.
The Space Economy: How to Accelerate in the Era of Digital Darwinism
We have entered the era of the fourth industrial revolution. Experts also call it digital Darwinism – the phenomenon in which trends, technologies, consumers, and society evolve faster than established brands can adapt. It’s a fate that also threatens governments, institutions, and all other corporate organizations. Today, in the unforeseeable future.
Modern-day serial entrepreneurs like Bezos and Musk, all realize that advertising may win quarters, innovation wins decades. They are innovating on a scale that we have never seen before, embracing exponential growth that is unprecedented in human history. These growth entrepreneurs seem to have limitless minds and . They are continuously moving outside their comfort zones because they know that’s where the magic really happens.
These entrepreneurs never bitch about the business case, they are the business case. It’s their trend-driven innovation culture that is disrupting and demolishing incumbent brands. Are the business leaders in travel and tourism industry too busy optimizing their ass-covering? Why aren’t they coining the trend called space tourism?
Why are so many commercial airlines still struggling to give us Wi-Fi on board, while entrepreneurial outliers are already flying back-to-back with NASA?
A Lesson From History? The Space Economy Will Be a Multi-Trillion Dollar Industry
In this era of chaos and change, history gives us actionable on how to the huge business opportunities of the 21st century. For thousands of years we have conquered and colonialized planet Earth for one reason: gold, oil and the many other valuable raw materials. Now that we’ve mined almost our entire planet, we are looking for new resources.
Serial entrepreneurs, like Bezos and Musk, understand like no other, that their current exponential growth was just the warming up if they are able to coin of the biggest business trends called space mining. Scraping just a tiny bit of the surface of some asteroids and small planets will already generate them multi-trillions of dollars.
So space tourism is the perfect way to cover up for the final strategic big play: monetizing the hell out of space mining. Before new laws can stop innovation. Like several countries in the European Union already decided to ban Uber. So entrepreneurs know that now is the time for radical space strategies thinking.
Space mining is not the future, it’s happening now. There are already 10 large, private companies working on ways to extract raw materials from asteroids and near-Earth planets. These include Deep Space Industries, Kepler Energy and Space Engineering and Moon Express.
What will this mean? Who will win and who will lose? And is space really up for grabs?
As it stands, there are five international treaties on space law, but these relate to military activity and the return of astronauts. Frans von der Dunk, professor of space law at the University of Nebraska-Lincoln told Wired, the current international law on the issue is “unclear.” Space mining wasn’t on the horizon when these treaties were developed.
Times have changed. Three types of asteroids have been identified for mining and the two most desirable contain valuable metals such as gold, platinum, and rhodium. Research from the Massachusetts Institute of Technology confirms that one single 500-meter-wide platinum-rich asteroid is worth $2.9 trillion. That’s 174 Earth’s annual platinum mining output.
It’s no surprise then that space mining is set to become a multitrillion-dollar industry. And just imagine what the consequences will be. Not only will early investors become much richer than crypto millionaires, but, if once scare commodities become available in abundance, this could also lead to conflict or wars.
The quest for natural resources has defined our history and going forward, this same drive that will push us to new territories once again. We are only repeating what has been done throughout history, just in a new environment.
Growing up as a kid, the famous TV Series The 6 Million Dollar Man, starring astronaut Steve Austin who was transformed into a cyborg after crashing his spaceship, captivated my mind. With space tourism and space mining, what was once the domain of Hollywood has now become reality.
While much is still unknown, investment in new technologies is accelerating. One thing is certain; once the race for the space economy is won, planet Earth will never be the same.
About the Author
In the spotlights, Igor Beuker is a professional public speaker and publicist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a serial entrepreneur with 5 exits and 24 angel investments, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s.