igor beuker

Category: Media

Media used to be an art, now it’s a science too. Explore the award-winning media innovation framework: Mad Men vs. Math Men – Advertising may win quarters, innovation wins decades.

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Media
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Media