igor beuker

Category: Media

Media owners, tv networks and publishers need to understand that we are  living in a crucial moment in history – a turning point for the world. We have entered the age of the Fourth Industrial Revolution. Experts also call it the era of Digital Darwinism: adapt to change, or die.

Digital Darwinism is the phenomenon in which trends, technologies, consumers and society evolve faster than established brands can adapt. It’s a fate that also threatens governments, institutions, and all other corporate organizations. Today, tomorrow and in the unforeseeable future.
 
Most established brands and Fortune 500s understand that they require next-level change and reinvention now. So now is the time for a radical strategy and bold forward-thinking.
In this category, media brands and business can learn how to create data-driven digital marketing strategies.
The award-winning marketing innovation framework I use: Mad Men vs. Math Men – Advertising may win quarters, innovation wins decades.
 

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Media
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Media